Tuckernuck Studio
Best-sellers. Style staples. Five-star favorites. A curated selection of product imagery captured in-house at the Tuckernuck Studio. As E-commerce Art Director, I lead on-figure and still-life art direction, aligning visual storytelling with merchandising strategy and performance goals.
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Art Direction: Ellen Carlson Packman
Creative Direction: Sophia Newbold
Styling Direction: Shallon Hunter Manion
Stylist: McKey Terrell, Carly Boone, Hannah Nadobny
Photography: Andrew Stinson, Brandon Shields, James Ryang, Kate Lacey, Kathryn Suellentrop
Production: Stevie Jefferis, Megan Quirk, Katie McShea
Talent: Adrianna Bachich, Bibi Sharipova, Milan Dixon, Vanessa Ouma
Glam: Susie Lee, Amie Decker, Souhi Lee
Edit: Blair Lashley
The Objective
Drive the development of a high-performing creative team that fuels sales and defines the Tuckernuck aesthetic across on-figure and still-life PDPs. Deliver curated, conversion-focused imagery that inspires our busy, fashion-forward customer.
The Challenge
Increase creative volume without losing what makes us special. As demand for content grows, so does the need to move tactfully while maintaining the curated look our customer expects and trusts.
The Opportunity
Our customer comes for the product but stays for the brand. By elevating PDP storytelling and scaling strategically, we can boost engagement, build loyalty, and strengthen Tuckernuck’s market presence.
