Tuckernuck Studio
Best-sellers. Style staples. Five-star favorites. A curated selection of product imagery captured in-house at the Tuckernuck Studio. As Head of E-Commerce, I lead on- and off-figure art direction while driving studio and site performance. My scope includes managing freelance creative partners and collaborating with executive leadership to align PDP visual strategy with merchandising and business goals.
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Art Direction: Ellen Carlson Packman
Creative Direction: Sophia Newbold
On Figure Styling Direction: Shallon Hunter Manion
On Figure Stylist: McKey Terrell, Carly Boone, Hannah Nadobny
On Figure Photography: Andrew Stinson, Brandon Shields, James Ryang, Kate Lacey
Still Life Photography: Kate Lacey, Kathryn Suellentrop, Elkin Jaramillo
Prop Stylist: Ashley Shartle, Blair Kopelcheck
Production: Stevie Jefferis, Megan Quirk, Katie McShea
Talent: Adrianna Bachich, Bibi Sharipova, Milan Dixon, Vanessa Ouma
Glam: Susie Lee, Amie Decker, Souhi Lee
The Objective
Drive the development of a high-performing creative team that fuels sales and defines the Tuckernuck aesthetic across on-figure and off-figure PDPs. Deliver curated, conversion-focused imagery that inspires our busy, fashion-forward customer.
The Challenge
Increase creative volume without losing what makes us special. As demand for content grows, so does the need to move tactfully while maintaining the curated look our customer expects and trusts.
The Opportunity
Our customer comes for the product but stays for the brand. By elevating PDP storytelling and scaling strategically, we can boost engagement, build loyalty, and strengthen Tuckernuck’s market presence.
