Tuckernuck Fall Edit — Ellen Carlson Packman

Tuckernuck Fall Edit

For Tuckernuck’s FW24 campaign, The Thanksgiving Edit, I led art direction for a cross-platform rollout spotlighting holiday style, from turkey trots to festive dinners, with curated looks and fashion storytelling to drive conversion.

Art Direction: Ellen Carlson Packman
Creative Direction: Sophia Newbold
Copy Direction: Anna Price Olson
Styling Direction: Shallon Huner Manion
Stylist: Hannah Nadobny
Photography: James Ryang
Photo Assist: Foster White, Jahns Chavez
Cinematography: Matthew Hayes II
Cinematography Assist: Dustan Thompson
Production: Megan Quirk, Katie McShea
Talent: Chiharu Okunugi
Glam: Amy Chin
Edit: Serge J. Koffi
Color: Supervision New York

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The campaign’s paid ads were among the top 10 converters and the launch email was the month’s top revenue driver.