Tuckernuck Fall Edit
For Tuckernuck’s FW24 campaign, The Thanksgiving Edit, I led art direction for a cross-platform rollout, showcasing holiday style through curated looks and fashion-driven storytelling. Assets were launched across paid, email, marketing, and site channels.
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Art Direction: Ellen Carlson Packman
Creative Direction: Sophia Newbold
Copy Direction: Anna Price Olson
Stylist: Hannah Nadobny
Photography: James Ryang
Photo Assist: Foster White, Jahns Chavez
Cinematography: Matthew Hayes II
Cinematography Assist: Dustan Thompson
Color: Supervision New York
Design: Gina Crosetti
Production: Megan Quirk, Katie McShea
Talent: Chiharu Okunugi
Glam: Amy Chin
The campaign’s paid ads were among the top 10 converters and the launch email was the month’s top revenue driver.
