Obé (Our Body Electric) is a Webby-winning digital fitness platform with 6,000+ on-demand classes, top-tier instructors, and its signature technicolor studio, The Box. Inspired by ’80s energy and rooted in joyful movement, it turns fitness into expressive, feel-good culture.

As Art Director, I led a full visual identity refresh and drove acquisition-focused, omnichannel campaigns during a period of rapid growth, scaling 70% month over month during the height of the pandemic. In close partnership with the founders and Cavu Ventures, I aligned creative strategy with business objectives and guided a multidisciplinary design team in producing elevated, brand-defining work.