Obé
Obé (Our Body Electric) is a Webby-winning digital fitness platform with 6,000+ on-demand classes, top instructors, and its iconic technicolor studio, The Box.
As Art Director, I led a visual identity refresh and acquisition-driven campaigns during rapid growth, scaling 70% month over month during the pandemic. Working closely with the founders and Cavu Ventures, I aligned creative strategy with business goals and directed a multidisciplinary team.
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Art Direction: Ellen Carlson Packman
VP Marketing: Mike Glaser
Agency: Cavu Ventures
Copy Direction: Locke Hughes
Photography: Alec Kugler
Videography: Spacestation
Production: Esmé Wright
Design: Kasey Coffey, Haobin Ye, Bethanie Jones
Talent: Ana Clarke, Eve Lynn Chrust, Katherine Menna, Liz Chestang, Marcia Meade, Mary Wolff, Walter Kemp
Glam: J Guerra
Branding
Inspired by Obé’s technicolor studio and the work of light artists James Turrell and Dan Flavin, the creative direction radiated color and energy. I led rebrand photography across app, web, and social to capture its bold, joyful spirit.
