Obé
Obé, short for Our Body Electric, is a Webby-winning digital fitness platform with 6,000+ on-demand classes, top-tier instructors, and its signature technicolor studio, The Box. Inspired by the ’80s and fueled by joy, it celebrates movement as expression.
As Art Director, I refreshed Obé’s visual identity and led omnichannel brand campaigns during a period of rapid growth, backed by Cavu Ventures.
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Art Direction: Ellen Carlson Packman
VP Marketing: Mike Glaser
Agency: Cavu
Copy Direction: Locke Hughes
Photography: Alec Kugler
Videography: Spacestation
Production: Esmé Wright
Talent: Ana Clarke, Eve Lynn Chrust, Katherine Menna, Liz Chestang, Marcia Meade, Mary Wolff, Walter Kemp
Glam: J Guerra
Inspired by Obé’s technicolor studio and the work of light artists James Turrell and Dan Flavin, the art direction radiated color and energy. I led rebrand photography across app, web, and social to capture its bold, joyful spirit.
