Obé
Obé — short for Our Body Electric — is a premium digital fitness platform redefining movement through 6,000+ on-demand classes, top-tier instructors, and its signature technicolor studio, The Box.
As Art Director, I evolved Obé’s visual identity and directed omnichannel creative for brand campaigns during a period of rapid growth. With Cavu Ventures.
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Art Direction: Ellen Carlson Packman
VP Marketing: Mike Glaser
Agency: Cavu
Copy Direction: Locke Hughes
Photography: Alec Kugler
Production: Esmé Wright
Talent: Ana Clarke, Eve Lynn Chrust, Katherine Menna, Marcia Meade, Mary Wolff, Walter Kemp
Glam: J Guerra
The art direction is inspired by the physical obé studio and the glowing neon styles of light artists like James Turrell and Dan Flavin. Shifting colors mirror each workout’s energy. I led all rebrand photography—bright, joyful, and expressive—across app, web, and social.
