Estée Lauder Companies
The Estée Lauder Companies (ELC) is a global leader in prestige beauty, with over 20 luxury brands across skincare, makeup, fragrance, and hair care.
As Associate Art Director and Designer at ELC’s in-house agency, I created omnichannel campaign content for multiple brands, blending brand voice with performance-driven design for the North American market.
-
Art Direction & Design: Ellen Carlson Packman
Creative Direction: Elissa Wiehn, Mai Kato
ELC Online Vice President: Brian Koszalka
Jo Malone London
Jo Malone London is a British fragrance brand known for its whimsical scents and luxurious products. I supported creative direction for the 2019 Holiday launch, aligning with the brand’s timeless, playful aesthetic.
-
Art Direction & Design: Ellen Carlson Packman
Creative Direction: Elissa Wiehn, Mai Kato
Photography: Jarren Vink
Agency: Creative Drive
M·A·C Cosmetics
M·A·C is a iconic brand celebrated for championing inclusive, culture-shaping communities. I led art direction and design across campaigns, loyalty programs, and retailer site experiences.
Clinique
Clinique is a global brand known for skincare and makeup rooted in dermatological science. I developed marketing creative and supported a mobile-first PDP redesign that enhanced the global e-commerce experience.
