Estée Lauder Companies
The Estée Lauder Companies (ELC) is a global leader in prestige beauty. As Associate Art Director ELC Online’s in-house digital-first agency, I created multi-brand, omnichannel content that integrated brand storytelling with innovative design, contributing to 25% year-over-year e-commerce growth.
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Art Direction & Design: Ellen Carlson Packman
Creative Direction: Elissa Wiehn, Mai Kato
ELC Online Vice President: Brian Koszalka
M·A·C Cosmetics
M·A·C is an iconic brand known for championing inclusive, culture-shaping communities. I led digital art direction and design across brand campaigns, and elevated its digital retail presence by developing enhanced commerce experiences for key third-party partners.
Jo Malone London
Jo Malone London is a British fragrance brand known for its whimsical scents and luxurious products. I supported creative direction for the 2019 Holiday launch, capturing the brand’s timeless charm and playful spirit.
Bobbi Brown
Bobbi Brown is a global beauty brand known for inspiring confidence and individuality. To enhance its digital retail presence, I crafted elevated digital experiences for key third-party retailers, refining product creative and integrating commerce features to drive engagement and boost conversion.
Origins
Origins is a high-performance, nature-infused body and skincare brand. Alongside campaigns, I designed a global e-commerce product bundling feature that streamlined the shopping experience and increased average order value.
Clinique
Clinique is a global brand rooted in dermatological science. I developed marketing creative and supported a mobile-first PDP redesign that enhanced the e-commerce experience.
