Estée Lauder Companies

The Estée Lauder Companies (ELC) is a global leader in prestige beauty. As Associate Art Director ELC Online’s in-house digital-first agency, I created multi-brand, omnichannel content that integrated brand storytelling with innovative design, contributing to 25% year-over-year e-commerce growth.

  • Art Direction & Design: Ellen Carlson Packman

    ELC Online Vice President: Brian Koszalka

    Creative Direction: Elissa Wiehn, Mai Kato

M·A·C Cosmetics

M·A·C is an iconic brand known for championing inclusive, culture-shaping communities. I led digital art direction and design across brand campaigns, and developed elevated digital retail experiences for key third-party partners.

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Jo Malone London

Jo Malone London is a British fragrance brand known for its whimsical scents and luxurious products. I supported creative direction for the 2019 Holiday launch, capturing the brand’s timeless charm.

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Bobbi Brown

Bobbi Brown is a global beauty brand known for inspiring confidence and individuality. I refined its digital retail presence by enhancing product creative and integrating commerce features to drive engagement and conversion.

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Press